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I'm Suzy of Simply by Suzy, and I'm so happy you're here at my blog because I can't wait to serve you with lots of good stuff like a peek into all of my favorite photoshoots for clients, freebies and resources on motherhood, how to get more connected with your life, and how to take beautiful pictures of it.
“Do I put my pricing on my website or not?”
I have so often heard this question, and asked it myself. As a photographer, is it better to put pricing on my website or not? In my earlier years of business I did not have my pricing up on my website for all to see. In hindsight, I was insecure back then and honestly felt like if other photographers were able to see my pricing they might somehow copy and undercut my offerings so I decided that it was best to keep my pricing hidden. As I progressed in my work and my confidence, I still decided to keep my pricing hidden because I felt that I would book more clients if they had to email me first. Surely if they could get some kind of personal interaction and maybe even a link to a full gallery, perhaps someone would reconsider upping their budget to work with me.
And for 12 years I kept pricing off of my website, until a couple months ago when I realized that I was getting so many new inquiries that even my virtual assistant was overwhelmed (which is a whole other story about why I decided to hire my virtual assistant, Jen Madigan, because I’ve always struggled to keep up with emails) But despite getting 10+ inquiries a day, the thing is, most people who emailed me weren’t even booking me because I was just simply out of their budget.
And this all got me thinking, why am I not putting my pricing on my website for prospective clients to see? There really isn’t anything that much different or exceptional that a client is finding out or being sold on in an email. And it’s frankly a waste of their time and my assistant, Jen’s to have to deal with back and forth communication only to figure out that I’m non-negotiably out of their price range. So I talked to Jen and we decided that it would be a good idea to make my investment page public on my website and hopefully eliminate unnecessary emails. Now, when someone contacts me about working together, it’s a much more quality lead and it’s a more efficient use of Jen’s time to communicate with them. Win-win for everyone!
I’ve since asked myself, why did I wait so long to put my pricing up on my site? Is it really only beneficial when you’re getting a large volume of inquiries or might it be universally beneficial? So I gave it some thought and I’ve listed out some reasons below why you might want to consider putting pricing on your website or not.
Why putting your pricing on your website might be helpful for your business
Why not putting your pricing on your website might be helpful for your business
With that said, my best advice in any aspect of your business as a photographer is to just look at everything as temporary. As in, you don’t have to overanalyze or over-idealize something like putting your pricing on your website. Simply try it out for a couple months and see what happens. If you notice an increase in bookings, awesome! If your inquiries drop and so do your bookings, ask yourself what else you could add to your investment page.
For example, could you change or add images that look more visually cohesive or stronger branding? Maybe you could add a link to a full gallery sample of one of your favorite shoots? Or maybe you could change the copy to really sell yourself more or the experience or even something so simple as changing the way you present the pricing (psychology of pricing is so real). Nothing is permanent, so don’t be afraid to take a risk and try new things that might not only change the way you do business but might make things better for you and your clients.
If you’re interested in learning more about learning from me as a photographer, click HERE to learn more about my current education offerings. I’d love to help you develop your artwork, and grow your business!